Advertise at natural food co-ops
- Many people who practice yoga also practice a healthy lifestyle that includes promoting good nutrition. If you have the software and the design skills, design a simple poster that states your basic service offerings, location, and contact information; alternately, hire a design firm to create poster for you. By placing posters or flyers at your local co-op or natural food store, you will be reaching an audience that already has an interest in a balanced, natural lifestyle.
Offer free "sample" classes
- Freebies can be a big hit for new yoga studios, as they offer potential clients the opportunity to check out your facilities, teachers, and teaching style. Free classes can also attract people who are curious about yoga but not yet willing to commit to more than one session.
Run a "new member" special
- Consider a promotion offerring a "new member" discount. Make certain to advertise additional services and classes. "When users are excited about the base product, they are much more likely to upgrade," according to the Web Designer Depot website.
Create a booth at a local health fair
- Find listings for health fairs, holistic fairs, or even art fairs, that promise crowds of people with time to browse. You or one of your staff could demonstrate poses or show passersby quick yoga moves to relieve stress, stretch, or ease a specific pain. Adding immediate value will create additional interest.
Develop a website
- A large percentage of people use the Internet to browse for services, both in and out of their local areas. To show up on their searches, create a website and use it to promote yoga services in general and your location specifically.
Use local search tools
- For additional local search benefits, register your studio with an Internet location service so that customers can see your website, contact information, opening hours, and a map of your location immediately.
Start an email blaster campaign
- Email blasters, which are formatted emails sent to a large group of recipients, are a cheap, efficient way to market your yoga studio. Create a short, easy-to-read design and send weekly emails to people in your address book to advertise specials, offer free yoga tips, and invite customers to yoga and healthy living events. To collect addresses, set out an email sign-up sheet at your office and at local events.
Use social media
- Social networking Internet sites are used by potential yoga customers of all ages; sign up for a free account and use it to offer useful information to your audience. Invite fans to sign up their friends, and consider adding an incentive such as free yoga classes.
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